Our story

Fig and olive trees in early morning light

Aubade (n.)

A song or poem greeting the dawn. We started with one question: what does the world smell like before anyone is awake? Cold leaves, wet stone, the first kettle. Every AUBADE scent tries to hold one of those minutes.

2019 — 2026
2019
A fig tree in Ménerbes

A fig tree in Ménerbes

Claire Aubade, a trained perfumer, spends a summer at her aunt's house and starts keeping a notebook of morning smells.

2021
The first formula

The first formula

After 212 trials, Figuier Vert is finished in a borrowed lab in Grasse. Thirty bottles go to friends.

2022
Rue de Turenne

Rue de Turenne

A room above a courtyard in the Marais becomes the atelier, the shop and, for a while, the flat.

2024
Refill, always

Refill, always

Every bottle becomes refillable. Customers bring them back to the counter for 30 percent less.

2026
Six scents, six cities

Six scents, six cities

AUBADE now has six eaux de parfum and is carried by six independent shops worldwide.

Three promises

Small batches

400 bottles at a time, so nothing sits in a warehouse losing its top notes.

Honest labels

Every material and its origin is printed on the box. No secret accords.

Refill forever

One bottle, refilled for life at any stockist, for 30 percent less.

Letters at first light.

New scents, refill days and the occasional note from the atelier. Four emails a year.

© 2026 AUBADE Parfums. Made in small batches in Paris. · Need a website? Hire Kiln Studio14 rue de Turenne, 75004 Paris

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